1 million households!
According to a TwentyCi Property report, the number of households in the home-moving journey is up by over 14%, with nearly 1 million households about to move or having only recently moved. We can attest to this as we have been fortunate to be kept very busy moving all our fantastic customers!
The spending power of Homemovers
The spending power associated with this massive volume of movers brings about huge revenue gains for a wide number of market sectors and categories. This is especially helpful as UK businesses and the economy welcome every opportunity to rebuild.
The Homemover Wave
Known as the Homemover Wave, this journey can last several months, and is broken into specific stages. It is triggered by activity that starts from online property searches, and goes all the way through the cycle.
This graphic from TwentyCi’s Property report gives an excellent summary of the types of services and goods homeowners are in the market for at different stages in the move process. Of course, stages 2 and 3 of ‘Moving Soon’ and ‘Moving Now’ will require the services of a trusted removals company! – not on this chart, but most definitely an essential!
The top 5 purchases made by homemovers
Homemovers are the most valuable consumers. Outside of the buying of their home, a staggering £12 billion is spent every year.
According to TwentyCi, the following top 5 purchases are made by homemovers:
1 – Sofas & Armchairs
2 – Beds
3 – Dining Tables & Chairs
4 – Carpets & Flooring
5 – Soft Furnishings
Beyond the top 5, further money is spent on Kitchens and Bathrooms, Electricals, and DIY.
This spending pattern has a significant increase in demand in the three months prior to a move, peaking in the month of the move, and continuing for up to six months post-move.
The Homemover Journey
All journeys are different, depending on the type of move – whether you are downsizing, upsizing, moving to extend family living space, settling in for a generation, or a shorter term investment property. Also, some houses may not require any immediate work, while others need a whole lot of updating.
Even so, the homemover wave lasts for a considerable amount of time. From seeking DIY products as people begin to smarten their homes ahead of listing it to sell, focus shifts to a first phase of home improvements. Furniture purchasing first surges at the pre-sale, sold subject to contract stage – as does spend on electricals and tech, home furnishings and garden products.
Moving is a part of life. So the ultimate aim is to have a Faster, Easier, and Less Stressful Move all round.
We are up for just about any of your moving challenges – home, abroad, office and commercial.
Home Moves. Office Moves. Business Moves.
We provide Local, National and International Removals, Packing, and Storage services to Domestic and Commercial customers.
You find a place, and we’ll take you there!
